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Citation for publication number
393:
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McCool, Stephen F.; Cole, David N. 2000. Communicating Minimum Impact Behavior With Trailside Bulletin Boards: Visitor Characteristics Associated With Effectiveness. In: Cole, David N.; McCool, Stephen F.; Borrie, William T.; O’Loughlin,
Jennifer, comps. 2000. Wilderness science in a time of change conference—
Volume 4: Wilderness visitors, experiences, and visitor management; 2000
May 23–27; Missoula, MT. Proceedings RMRS-P-15-VOL-4. Ogden, UT: U.S.
Department of Agriculture, Forest Service, Rocky Mountain Research
Station. 208-216.
Leopold
Publication Number 393
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Abstract:
Bulletin boards are a frequently used method of communicating
minimum impact behaviors to wilderness visitors. But
how effective are they? What types of visitors are most likely to pay
attention to the messages posted there? This study used a field
experiment to identify visitor characteristics associated with attention
to minimum impact messages posted on a bulletin board located
along a heavily used trail into the Selway-Bitterroot Wilderness.
The results indicated that the bulletin board was most effective for
hikers and overnight users. Personal utility of the messages posted
on the bulletin board was one reason that such users, rather than
horse riders or day users may attend to them.
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